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Pure Essence Labs Ioinc Fizz Calcium Plus
Ionic Minerals are Superior to all Others
Minerals occur in foods (and most supplements) as compounds that consist of mineral ions and a “ligand” (citrate, carbonate, malate, ascorbate, lactate, etc.) to which those ions are attached. They are absorbed into the body only after the ions are freed from the ligand and carried into the blood by special carrier proteins.

Mineral ions are freed from their ligands by the hydrochloric acid (HCL) produced in the stomach. As we age, we make less and less of this acid, which makes it harder and harder to free mineral ions from their ligands. Thus, absorbing
minerals becomes more difficult.

Obviously, the minerals we can absorb best are those from which the ions can be most easily liberated. Following this logic, the best of all minerals are those that enter the stomach as ions. Since such minerals require no digestion at all, even those with the weakest digestive tracts can absorb them efficiently. Ionic Fizz Magnesium Plus and Ionic Fizz Calcium Plus are the world’s premiere ionic mineral formulas. The Magnesium Plus provides magnesium, potassium, zinc, Manganese, boron, copper,  silica, and Vitamins A, B-6, B-12, C, D and folic acid, because all these nutrients are vital for building strong bones. The Calcium Plus adds calcium to these nutrients.

Because the minerals in these products are in ionic form when they enter the body, they insure maximum absorption. But, they also balance these minerals as Nature intends. Ionic Fizz Calcium Plus and Magnesium Plus are the only
mineral products available anywhere that contain every nutrient needed for strong bones, provide their minerals in 100% ionic form, and balance calcium and magnesium correctly.

Citric acid, natural flavors, malic acid, lo han, stevia.

Directions:
One scoop (filled to line), once or twice daily, mixed in six
ounces of water.

Warnings:
Please keep all supplements out of childrens reach.

Disclaimer:
These statements have not been evaluated by the Food &
Drug Administration. This product is not intended to
diagnose, treat, cure, or prevent any disease.


Ionic Fizz - Calcuim Plus 

Calcium, Magnesium and Bone Health
For over 50 years, the dairy industry has pitched milk as a wonder food whose calcium is the only protection we need against weak bones. Yet, between foods and supplements, Americans have one of the world's high calcium intakes,
but still suffer from one of the world's highest rates of osteoporosis. While this is blamed on genetic weakness, studies prove otherwise.

How Magnesium Controls Calcium Deposition in Bones
Bones are living tissues that must be constantly rebuilt via a two part process. In part one (resorption), cells called osteoclasts clear old minerals out of bone tissue that has become weak and mottled, and carry it into the blood. In part two (mineralization), osteoblasts deposit new minerals and collagen into the areas that have been cleared.

Osteoclasts and osteoblasts are stimulated by hormones called parathyroid hormone (PTH) and calcitonin (CT). PTH encourages osteoclasts to pull calcium from the bones, while calcitonin stimulates osteoblasts to deposit calcium in them (12).When we lack magnesium, the balance between PTH and calcitonin tilts too far toward PTH. This results in excessive stimulation of osteoclasts, which causes net bone loss (13). Increasing magnesium is the only natural way to correct this.  Rates of osteoporosis are lowest in cultures where the ratio of calcium to magnesium is between 2:3 and 3:2. The ratio of calcium to magnesium in dairy products is 10:1. In nations with high rates of osteoporosis, the ratio of total calcium to magnesium intake is at least 2:1, usually over 3:1, and often as high as 15:1.

Magnesium: The Master Nutrient
Magnesium is involved in over 300 different enzyme systems, and is vital to the health of every cell in the body. Thus, magnesium deficiency not only prevents calcium from building strong bones, but impairs kidney, adrenal, heart, brain, muscle and digestive functions, compromises nerve transmissions, restricts carbohydrate metabolism, inhibits the activities of “B” complex vitamins, retards new cell growth, slows the production of DNA, and so on. One of magnesium's most important duties is the formation of ATP, which is the molecule that provides the energy for virtually everything that occurs within cells.

How Much Calcium and Magnesium Do I Need?
The United States Recommended Daily Intake for calcium is 1000 to 1500 mg. for adults. The reason we may need more calcium than other cultures is that our diet contains many factors that cause calcium to be excreted from the body. Another reason is that we absorb, at best, only about 30% of the calcium from foods and traditional supplements. Thus, 1000 to 1500 mg. of calcium intake means 300 to 450 mg. of calcium is absorbed.


Which One Should I Use?
Because 80% of Americans are magnesium deficient, we suggest that everyone use Ionic Fizz Magnesium  for 60 to 90 days with NO CALCIUM SUPPLEMENT. This gives the body a chance to saturate every cell with
adequate levels of magnesium. Such saturation is hard to achieve when we also supplement calcium, because calcium tends to minimize magnesium absorption.

After 60 to 90 days of using Ionic Fizz Magnesium Plus, you may switch to Ionic Fizz Calcium Plus if you need the calcium. The best way to determine your need for calcium is, again, to complete the
chart on the preceding page. If your total calcium intake already exceeds 1200 mg., you really don’t need calcium, but are probably in desperate need of magnesium. If you are short of 1200 mg., you can use the Calcium Plus in the amount needed to get to that level.

A good rule of thumb for usage follows:
• If you already get between 500-750 mg. of calcium per day, use two scoops of Ioinc Fizz Calcium Plus per day.
• If you get between 750-1000 mg. of calcium per day, use one scoop of Calcium Plus per day, and one scoop of Magnesium Plus per day.
• If you get over 1000 mg. of calcium per day, use three scoops of Pure Essence Magnesium Plus per day (start with one scoop and increase by a half scoop each week until you get to three scoops. If any dosage induces diarrhea, reduce your usage to the highest level at which diarrhea does not occur.

Enjoy!!!
Ionic Fizz Calcium Plus and Ionic Fizz Magnesium Plus are the world's finest mineral supplements, and, although they contain no sugar or artificial sweeteners, they actually taste good. People report all kinds of unexpected benefits from them. No doubt, you will, too. As with all Pure Essence products, they are guaranteed to your complete satisfaction. Thus, if you are anything less than delighted with your personal results, just return your unused portion or empty jar
to your place of purchase for a complete refund.

IonicFizz: The World's Best
* Worldwide, the rate of osteoporosis is always higher in nations with high calcium intake and high ratios of calcium to magnesium. The healthiest ratios of calcium to magnesium are within the range of 2:3 and 3:2. Ratios of 3:1 or more present problems.

PURE ESSENCE LABS™
Quality Assured
1.) Average American calcium intake from non-dairy foods ................. 500 mg
2.) For each cup of milk, add ............................................................... 300 mg
3.) For each ounce of cheese, add ..................................................... 280 mg
4.) For each cup of yogurt, add ............................................................ 400 mg
5.) Total calcium from dietary sources ............................................ _____________
6.) Calcium needed from supplements ........................................... (1200 minus line 5)


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